Heartland Nostalgia And AI: Super Bowl Advertisers Mine America s.

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Advertisers pay up to $8 million for a 30-second Super Bowl area


American brand names go back to custom, sitiosecuador.com star and cheer


OpenAI and Perplexity profit from the Super Bowl to promote AI


By Dawn Chmielewski


Feb 9 (Reuters) - Anheuser-Busch InBev is bringing back its iconic workhorse Clydesdales for a Super Bowl advertisement that the developing business says celebrates the "grit and determination" of the American spirit.


The Budweiser industrial marks a go back to tradition, after a devastating social networks promotion for ura.cc its Bud Light brand in 2023 including transgender influencer, Dylan Mulvaney, triggered require a boycott.


"We ´ re certainly seeing Budweiser play it safe this year," said Charles R. Taylor, a marketing professor at Villanova ´ s School of Business and author of a book about Super Bowl advertisements. "Everybody likes the Clydesdales."


The go back to safe, familiar and nostalgic ground represents a trend among some advertisers for this year ´ s Super Bowl LIX, a rematch in between the Philadelphia Eagles and the Kansas City Chiefs in New Orleans. Brands are anticipated to lean on humor, star and warm references to America ´ s heartland, reflective of the cultural zeitgeist.


For the very first time, OpenAI and Perplexity will seek to capitalize on the greatest telecasted occasion of the year, bringing expert system into the homes of millions of Americans.


"We ´ re all in this excellent, happy place, and want to be entertained," said Gartner analyst Nicole Denman Greene. "So, to insert your brand name because minute of fandom ... you have to deliver innovative that is resonant with that audience."


Super Bowl marketers are flashing serious star power, with an estimated two-thirds of the commercials featuring stars.


Meg Ryan and Billy Crystal reenact their popular deli scene from the 1989 romantic comedy "When Harry Met Sally," in a business for Hellmann ´ s mayonnaise that likewise includes a brief look from "Euphoria ´ s "Sydney Sweeney. Willem Dafoe and Catherine O ´ Hara double-up on the pickleball court to hustle opponents out of their Michelob Ultra beers. Eugene Levy, Ben Affleck, Matt Damon, oke.zone Post Malone, Vin Diesel and Kermit the Frog likewise appear in the 30-second areas.


OpenAI, the company behind ChatGPT, is expected to air its first commercial throughout the Super Bowl, bringing the race for expert system supremacy to America ´ s bars and living spaces. Meanwhile Perplexity AI is hosting a Super Bowl sweepstakes that provides a $1 million prize for asking questions during the game.


Greene said AI companies are taking on the Super Bowl ´ s reach to address consumer anxiety about the fast-evolving innovation.


"All of the advertisements I've seen-- and I can't wait to see all of the innovative-- it's more about making people see how they can be more productive, and how their lives could be much better," said Greene. "I do not know if that's going to eliminate the fear, because, as individuals learn more about the abilities, we're seeing in the information, that they get less certain."


This year ´ s video game will have less automobile commercials than in previous years. Stellantis is the only car manufacturer to reveal a Super Bowl advertisement, prazskypantheon.cz in which actor Glen Powell delivers a humorously macho twist on the familiar "Goldilocks and the Three Bears" fairy tale.


Ads hawking beers and snacks return. They will share screen time with beginner venture capital-backed Liquid Death, the canned water brand that purchased its very first Big Game ad to promote its Killer Cola and Cherry Obituary.


So far, the most popular Super Bowl advertisement is the winner of Doritos ´ "Crash the Super Bowl" contest, illustrating an alien kidnapping.


"It ´ s off the scale on amusing, on curiosity," said Sean Muller, creator and president of TV marketing iSpot.TV. "People love the ad." (Reporting by Dawn Chmielewski in Los Angeles; editing by Ken Li and Diane Craft)